TikTok vs YouTube Shorts vs Reels (Earnings Comparison)

Why comparing short-form platforms matters

Many creators cross-post. The smartest strategy is to compare earnings potential and growth signals, then choose one “primary” platform to optimize first.

TikTok vs YouTube Shorts vs Reels: what’s different?

• TikTok: fast discovery, volatile payouts, strong brand + UGC opportunities
• YouTube Shorts: discoverability plus long-term ecosystem (long videos convert well)
• Instagram Reels: great for brand building and services, strong DM conversion
• Facebook Reels: can perform well in certain demographics and regions

How to decide where to focus

If your goal is predictable revenue, pair platform payouts with an offer (affiliate/product/service). If your goal is maximum reach, prioritize the platform that gives you the best “views per post” with stable retention.

Action plan

Model your expected RPM on each platform using the calculators, then set a 30-day posting test where you publish the same content format and compare results.