TikTok RPM by Country (Benchmarks & Tips)
Learn how RPM varies by country and how to use benchmarks responsibly when estimating TikTok earnings.
Why RPM changes by country
RPM (revenue per 1,000 views) changes because advertising markets behave differently. Brands spend more in some regions, competition varies, and buyer intent differs across audiences. For example, finance CPMs in the US can be substantially higher than general entertainment CPMs in smaller markets.
How to use country RPM data responsibly
Country tables are benchmarks, not guarantees. The best estimate comes from your own analytics: audience location breakdown + past payouts. If you don’t have that yet, start conservative and move up only after you have consistent data.
Audience location matters more than creator location
A creator living in Australia can still earn US-level RPMs if the majority of their viewers are in the US. That’s why you should check your top 5 audience countries every month.
Practical tips to raise RPM
- Make content that attracts high-RPM countries (language, topics, timing)
- Build a clear niche so advertisers can categorize you
- Improve retention — higher watch time often leads to stronger distribution
For a full range estimate, use the TikTok Money Calculator and test low/average/high RPM settings.